What are the latest trends in sales, marketing and customer engagement
We have developed an AI-driven research model that uses 8 complex protocols generating intelligence from many 1000s of online sources.
We can, with this model, generate detailed patient journeys from regional to national and account-specific level. All this at a fraction of the cost vs standard market research and within weeks rather than months.
I hope you enjoy the video!
Healthcare sales cycles are long, fragmented, and frustrating – not because your product isn't strong, but because the people who decide aren't feeling enough urgency to act. CONNECT changes that.
By combining deep patient journey intelligence with structured stakeholder analysis, it helps you identify win-win-win opportunities that matter to patients, healthcare systems, and your business – then gives you the tools to open doors and accelerate decisions.
The result? Meetings with the right stakeholders. A reason for them to care. And a pathway to faster, more confident purchasing decisions.
Your team just secured the meeting. Now what? Most pharma professionals walk in prepared but not practiced.
ENGAGE is an AI-powered training simulator that lets you rehearse the real conversation before it happens. Build confidence. Master the methodology. Turn every meeting into a meaningful outcome.
Practice until it's effortless.
Mats Fogelqvist is the creator of the Insight Driven Account Management model, a sales approach that flips traditional selling on its head by focusing on what actually works: helping customers buy instead of chasing them with PowerPoints and product features they don't care about.
He's a sales trainer, coach, and author who's spent decades figuring out why some deals close and others crash harder than his car did during that near-death experience in 2003 (true story – read the book).
His latest work, SOLD OUT – The Art of Helping Customers Buy, describes in painful detail how the insight-based sales model works, complete with examples of all the ways you're probably doing it wrong right now.
In 2018, he went to San Diego to study with Frank Kern, the legendary internet marketer who helped Bill Clinton get elected – because apparently even sales guys need to go to school sometimes.
When ChatGPT 3 emerged and actually worked, Mats started investing way too many hours (ask his wife!) understanding how AI could support the teams and companies he helps. That obsession has now generated three different AI applications: Connect (your intelligence engine that fills the knowledge gap), Engage (your conversation simulator for strategic discussions), and StrategyVectors (because two AI tools apparently weren't enough).
He's a sought-after speaker who gives audiences a new – and occasionally uncomfortable – perspective on sales.