Stop pitching. Start advising.
Move from product-led conversations to insight-led conversations that senior HCPs, payers and hospital leadership actually want to have.
Online training course
Connect
How to get access to and engage healthcare stakeholders. The skill set pharma leadership is looking for.
- 4 self-paced modules
- Monthly live Q&A with Mats
- Built for working professionals
It's not your product. It's access.
The single biggest problem in pharma isn't a lack of great products. It's getting the meeting that counts.
Ask any KAM or MSL what's actually holding them back, and you'll hear the same answer. It's not the data, and it's not the indication. It's that the senior HCPs, payers, hospital leadership and regional decision-makers who genuinely shape patient access won't take the meeting.
Connect solves exactly that problem. It's a four-module methodology built from years of work with sales and medical field forces around the world, focused on one outcome: getting you in front of the stakeholders who matter.
What you'll master
Earn internal credibility
Become the colleague brand teams, medical and market access want to work with, not the one they tolerate.
Open doors that stay closed to others
Get access to the kind of stakeholders who don't take cold calls, and give them a reason to take yours.
Build a methodology leaders recognise
Apply frameworks that hiring managers, regional leads and global teams immediately understand and value.
Who this course is for
Pharma professionals who are ready to operate at a strategic level, whether you're already there or working toward it.
- Pharmaceutical representatives and field-based professionals
- Key Account Managers (KAMs)
- Medical Science Liaisons (MSLs)
- Market access professionals
- Pharma professionals seeking advancement to senior roles
- Sales managers training their teams to think strategically
Course structure
Four self-paced modules with webinars, podcasts, booklets, home assignments, tools and AI prompts.
Patient Journey Intelligence
By the end of the module you will have built deep account-level patient journey understanding that turns generic product pitches into insight-driven conversations stakeholders care about.
Insight & Opportunities
By the end of the module you will have used the supplied opportunity canvas to take one real account through the full path: from account intelligence to a prioritised, validated opportunity.
The Knowledge Asset
By the end of this module you will have generated a tangible knowledge asset with the help of innovative AI prompts, an asset based on the opportunity you identified in Module 2.
The Access Statement
By the end of this module you will have drafted an access statement for your real decision-maker with the help of AI prompts, and you will know how to drive the conversation that follows.
Monthly Q&A with Mats
Once a month, Mats leads a live Q&A for all enrolled students. Ask any question, or just listen in to how your peers are putting the methodology to work in their own accounts.
Frequently asked questions
Who is Connect designed for?
Connect is built for pharma professionals working in field-based or strategic account roles (representatives, KAMs, MSLs, market access leads) as well as anyone aspiring to move into senior roles. It is also useful for sales managers who want their teams working from a shared methodology.
What's the time commitment?
Four self-paced modules, designed around how field-based pharma professionals actually work: short, deliberate sessions you can fit between meetings, not 8-hour days off the road. Progress compounds module by module.
What's included in each module?
Each module combines webinars, podcasts, booklets, home assignments, tools and AI prompts, with real pharma account examples and exercises you can apply to your own accounts straight away.
How do I enrol and pay?
Enrolment and payment happen on Pharma Academy by Crossfell, our LearnWorlds-hosted training platform. Click any "Enrol" button on this page to get there.
Can my company buy Connect for a team?
Yes. For team enrolments, custom onboarding or organisation-wide rollouts, email hello@crossfell.se and we will set it up.
Do you have something I can show my manager?
Yes. The managers brief explains what Connect is, what you will learn, and what your manager can expect to see in terms of improved capabilities. Download it from this page.
Question not answered here? Email hello@crossfell.se.