Short videos

Let's Fix This

Short videos on the everyday problems of pharma field work, and what to do about them.

Let's fix this account plan

Most of a typical account plan is what any reader could have guessed. Here is how to cut it down to the part that actually carries information.

Let's fix this email

The meeting request every clinic head gets a dozen of each week, and how to rewrite it so they want to answer.

Work

Introducing Engage

An AI training simulator where you rehearse the real conversation before it happens.

Introducing Connect

How to get the meeting with the stakeholders who actually shape patient access, and give them a reason to care.

What is Strategy Vectors?

An AI-driven research model that builds detailed patient journeys, from national level down to a single account, in weeks rather than months.

Connected

One launch, five markets. Patient journey databases for each country, linked so you can see which barriers are shared and which are local.

Every number traced

How do you know the numbers are right? Every data point carries its own evidence trail: source, evidence level, cross-check and confidence.

Can you trust the data?

Can't we just ask a chatbot? You will get an answer. A patient journey database gives you one you can trace back to its source, and names the gaps instead of guessing.

The PhD Scanner

A finished patient journey database is raw material for research nobody has done yet. One example: zero of 180 Swedish IgA nephropathy posts mention a disease-modifying therapy.

Patient journey tools

A patient journey database does not stop at insight. Ask it for a tool and it builds one: a budget impact model, or a training program that helps primary care physicians close a diagnostic delay.